Many big corporations often hire world’s celebrities to represent for their products. In most case, it is a win-win situation. The celebrities will have the chance to get closer to the public. And the manufactures will have to chance to show their products to the celebrities’ fans. Howver, in some cases, this approach does not get the right results. It is because the manufactures have selected wrong images for their products. Followings are some examples:
Even though Paris Hilton is not an ambassador for Blackberry, but the Blackberry on her hands has made many fans of this smartphone get angry.
Nicole Ritchie has become famous because of her father, Lionel Ritchie. And she is a good friend of Paris Hilton. However, she has been less famous when representing for T-Mobile’s Sidekick. And of coruse, she has turned Sidekick to the negative ways as well. It is because Nicole has never been adored by teens.
The earphones (headphone) Skullcandy looks just so ugly when it comes along with the famous rapper, Snoop Dog.
The comedian, Jerry Seinfield, seems has nothing to do with the software giant – Microsoft, but he was chosen for an advertising for the company along with Bill Gates. However, the ads has been forgotten just after 1 month of launching. A big failure from Microsoft.
HP chose the famous rapper Jay-Z to represent for its computer in which Jay-Z used a HP’s computer to save music, photos, and appoinments files. However, no body could see his face on the ads. Many people though it was not Jay-Z in the poster.
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