First there was Paris. Then there was outrage.
Then there was Audrina…and a little more outrage.
After that, Padma performed cunnilingus on a burger. Which makes sense or something…
And now, Carl’s Jr. and its ad team, Mendelsohn/Zien, have decided to get Kim Kardashian to…eat a salad?
This is a short list of things you have to believe in order to buy in to this ad campaign.
- Paris Hilton loves manual labor and burgers not club nights and cocaine.
- Padma Lakshmi sneaks away from the best food being made on earth to get a Western Burger.
- Audrina has enough brain cells to read off a cue card.
- Kim Kardashian eats salads.
I’m not saying that all of those are untrue…but well…the only one I buy is Kim eating Salads honestly.
This commercial kind of makes me angry because it is so uncreative. Women eat burgers too. If you are looking for a viral hit creativity always trumps T&A. “Sexy girls” and burgers are unrelated.
But that isn’t even the biggest problem I have with this campaign.
What use is going viral if you are a small chain?
A lot of people have seen these ads (which is good) but many of those people don’t live on the West Coast where they could actually go to Carl’s Jr. (which is less good).
I’m sure that Mendelsohn/Zien has hyped all the ‘eyeballs’ on these ads, but most of those eyeballs are not potential customers.
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